82 / IN THE SPOTLIGHT: DIANA PISCIOTTA
I’m terrified of heights. I’m terrified of falling. I was at a moment in my life when I needed a goal to focus on, so I decided to climb all 48 of New Hampshire’s tallest mountains. -Diane Pisciotta
This episode is all about the mountains we have to climb to get to where we want to go. Meet Diana Pisciotta, President of Denterlein, a Boston-based PR & communications company. While Diana’s expertise crosses many industries, she is best known for her crisis communications experience. Together with founder Geri Denterlein, Diana has taken great pride in tripling the agency’s size and client base over the last 15 years, but it was her experience as a mountain climber that redefined her personal and professional life. Climbing all of New Hampshire’s 48 mountains took four years and along the way, Diana learned many life lessons. Mountain climbing became an exercise in maximizing strengths, managing weaknesses, recognizing when to ask for help, and finally, strategizing the best path to the top. And when it comes to work ethic, Diana has her parents to thank. Their mom & pop hardware store in New Jersey is where Diana started stocking the shelves at only six. The importance of customer service, value, risk, relationships and trust are just a few of the lessons her parents taught her. The mother of a little boy getting ready for his first day in kindergarten, Diana Pisciotta is a working mom with an open heart and plenty of wisdom to share.
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