What Snoop Dogg and I Have in Common: The Power of Preparation

When you think about Snoop Dogg, the words “keynote speaker” or “executive professional” might not immediately come to mind. But as surprising as it sounds, Snoop and I have something major in common: our belief in the Power of Preparation.

During a coaching session on NBC’s “The Voice”, Snoop shared wisdom with one of his team members, introducing them to the “5 P’s”: “Proper Preparation Prevents Poor Performance”—a concept originally coined by James Baker, President George H. W. Bush’s former Chief of Staff. This principle resonates deeply with me and applies to so much more than music or public speaking—it’s a game-changer for high-performing professionals across every field. Here’s why preparation isn’t just important—it’s the key to success:

Preparation is More Powerful than Perfection

Too often, we chase perfection and fall short. But perfection isn’t the goal—progress is. And preparation? That’s the ultimate tool for progress. Studies show that 80% of success comes from preparation, whether you're crafting a presentation, delivering a keynote, or pitching to a new client. Why? Because preparation builds confidence, reduces stress, and equips you to handle unexpected challenges. It’s about doing the work upfront so you can show up as your best self when it matters most.

How to Practice the 5 P’s for Success

So, how can you implement the “5 P’s” in your life and career? Here’s a roadmap:

  1. Set Realistic Goals: Break big goals into smaller, actionable steps. Focus on what will move the needle most and tackle those first.

  2. Develop Positive Habits: Consistency is key. Identify your top priorities daily, and consider tackling the hardest tasks when your energy is at its peak. Save simpler tasks for later.

  3. Gather Your Resources: Make sure you have everything you need—tools, information, and support—before diving into a project. This prevents unnecessary setbacks.

  4. Practice, Practice, Practice: Whether you’re preparing for a pitch, presentation, or performance, practice until it feels second nature. Use methods like the “Brunner Method for Practicing,” which involves learning your content deeply and rehearsing for a specific audience.

  5. Mentally Rehearse and Visualize Success: Just as verbal practice is critical, mental rehearsal is equally powerful. Visualization boosts performance: studies reveal that mental imagery can improve confidence and sharpen focus.

How to Practice the 5 P’s for Success

When I deliver keynotes, preparation begins weeks before I step on stage. I research the audience, anticipate potential questions, and mentally rehearse different scenarios. This process allows me to show up fully prepared, not just to deliver my message but to engage and be prepared for the unexpected. The same principle applies to professionals in any field. Whether you’re negotiating a deal, leading a team meeting, or launching a new initiative, preparation gives you the edge you need to succeed.

Why Preparation Matters More Now Than Ever

In a world of increasing complexity and constant change, preparation has become a non-negotiable. Leaders are expected to pivot quickly, adapt to uncertainty, and deliver results under pressure. By mastering the “5 P’s,” you not only position yourself for success—you also inspire confidence in those around you.

The Takeaway

Snoop Dogg’s “5 P’s” might seem like simple advice, but their impact is profound: Proper Preparation Prevents Poor Performance. Whether you're an artist, a keynote speaker, or a high-performing professional, this principle sets you up to win in work and in life.

So, the next time you face a big challenge, remember this: preparation is your secret weapon. It’s not about being perfect—it’s about showing up ready to give your best, no matter what comes your way. And as Snoop and I both know, when you prepare with intention, the results speak for themselves.

Are you ready to practice the “5 P’s” and unlock your next level of success?


If you enjoyed this blog post, here are some other resources you might enjoy:

  1. My book, "Dare To Own You: Taking Your Authenticity and Dreams Into Your Next Chapter": The winner of two Feathered Quill Book awards, and an Book Excellence award, and recommended by Forbes in 2022 as “a teaching memoir”

  2. My podcast, the "Live Your Best Life with Liz Brunner" podcast: An award-winning and internationally streamed show that highlights powerful stories of re-creation and reinvention from guests who have taken their life experiences, and used that knowledge to create their “next chapters” and live their best lives.

  3. My work as a keynote speaker, executive coach and communication expert. You can read more about more of my services here.

Interested in Taking Yourself or Your Executive Team to the Next Level?

Brunner Communications assists high-profile individuals and organizations in sharpening and developing top level business communication, executive presence, and public speaking skills. Our passionate team provides one-on-one executive business coaching, and runs specialized business workshops. Through customized training, clients learn the necessary skills to become great communicators and build a marketable reputation.

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