The Brunner Blog

Liz Brunner 12/3/24 Liz Brunner 12/3/24

What Snoop Dogg and I Have in Common: The Power of Preparation

When you think about Snoop Dogg, the words “keynote speaker” or “executive professional” might not immediately come to mind. But as surprising as it sounds, Snoop and I have something major in common: our belief in the Power of Preparation…

During a coaching session on NBC’s “The Voice”, Snoop shared wisdom with one of his team members, introducing them to the “5 P’s”: “Proper Preparation Prevents Poor Performance”—a concept originally coined by James Baker, President George H. W. Bush’s former Chief of Staff. This principle resonates deeply with me and applies to so much more than music or public speaking—it’s a game-changer for high-performing professionals across every field. Here’s why preparation isn’t just important—it’s the key to success:

Preparation is More Powerful than Perfection

Too often, we chase perfection and fall short. But perfection isn’t the goal—progress is. And preparation? That’s the ultimate tool for progress. Studies show that 80% of success comes from preparation, whether you're crafting a presentation, delivering a keynote, or pitching to a new client. Why? Because preparation builds confidence, reduces stress, and equips you to handle unexpected challenges. It’s about doing the work upfront so you can show up as your best self when it matters most.

How to Practice the 5 P’s for Success

So, how can you implement the “5 P’s” in your life and career? Here’s a roadmap:

Set Realistic Goals: Break big goals into smaller, actionable steps. Focus on what will move the needle most and tackle those first.
Develop Positive Habits: Consistency is key. Identify your top priorities daily, and consider tackling the hardest tasks when your energy is at its peak. Save simpler tasks for later.
Gather Your Resources: Make sure you have everything you need—tools, information, and support—before diving into a project. This prevents unnecessary setbacks.
Practice, Practice, Practice: Whether you’re preparing for a pitch, presentation, or performance, practice until it feels second nature. Use methods like the “Brunner Method for Practicing,” which involves learning your content deeply and rehearsing for a specific audience.
Mentally Rehearse and Visualize Success: Just as verbal practice is critical, mental rehearsal is equally powerful. Visualization boosts performance: studies reveal that mental imagery can improve confidence and sharpen focus.

How to Practice the 5 P’s for Success

When I deliver keynotes, preparation begins weeks before I step on stage. I research the audience, anticipate potential questions, and mentally rehearse different scenarios. This process allows me to show up fully prepared, not just to deliver my message but to engage and be prepared for the unexpected. The same principle applies to professionals in any field. Whether you’re negotiating a deal, leading a team meeting, or launching a new initiative, preparation gives you the edge you need to succeed.

Why Preparation Matters More Now Than Ever

In a world of increasing complexity and constant change, preparation has become a non-negotiable. Leaders are expected to pivot quickly, adapt to uncertainty, and deliver results under pressure. By mastering the “5 P’s,” you not only position yourself for success—you also inspire confidence in those around you.

The Takeaway

Snoop Dogg’s “5 P’s” might seem like simple advice, but their impact is profound: Proper Preparation Prevents Poor Performance. Whether you're an artist, a keynote speaker, or a high-performing professional, this principle sets you up to win in work and in life.

So, the next time you face a big challenge, remember this: preparation is your secret weapon. It’s not about being perfect—it’s about showing up ready to give your best, no matter what comes your way. And as Snoop and I both know, when you prepare with intention, the results speak for themselves.

Are you ready to practice the “5 P’s” and unlock your next level of success?

If you enjoyed this blog post, here are some other resources you might enjoy:

My book, "Dare To Own You: Taking Your Authenticity and Dreams Into Your Next Chapter": The winner of two Feathered Quill Book awards, and an Book Excellence award, and recommended by Forbes in 2022 as “a teaching memoir”.
My podcast, the "Live Your Best Life with Liz Brunner" podcast: An award-winning and internationally streamed show that highlights powerful stories of re-creation and reinvention from guests who have taken their life experiences, and used that knowledge to create their “next chapters” and live their best lives.
My work as a keynote speaker, executive coach and communication expert. You can read more about more of my services here.

Interested in Taking Yourself or Your Executive Team to the Next Level?

Brunner Communications assists high-profile individuals and organizations in sharpening and developing top level business communication, executive presence, and public speaking skills. Our passionate team provides one-on-one executive business coaching, and runs specialized business workshops. Through customized training, clients learn the necessary skills to become great communicators and build a marketable reputation.

Liz Brunner 11/12/24 Liz Brunner 11/12/24

The Power of Recognition: Why Every Leader Needs to Make it a Priority

… Whether they’re a full-time employee or a part-timer, everyone wants to feel seen, heard, and valued for their contributions.…

Want to know the single most effective thing you can do to motivate your team? Recognition. Whether they’re a full-time employee or a part-timer, everyone wants to feel seen, heard, and valued for their contributions. And if you’re looking to boost morale and drive performance, recognition can make all the difference.

According to Zippia, “80% of employees would work harder if they felt appreciated, but almost 29% report they haven’t been recognized in more than a year—if at all.” For leaders, this statistic is a call to action. Recognition isn’t just a “nice-to-have” perk; it’s a powerful motivator that shapes culture, strengthens team bonds, and keeps people engaged.

Recognition vs. Appreciation: Understanding the Difference

While recognition and appreciation are both important, it’s helpful to understand the slight distinction between them.

Appreciation focuses on an employee’s intrinsic value, like giving perks or rewards as a thank-you for being part of the team.
Recognition is more directly connected to work achievements, highlighting accomplishments, skills, or contributions.

Both are key to a positive workplace culture, but recognition has a particularly motivating effect. Unlike one-off bonuses or holiday gifts, regular, personalized recognition fuels long-term engagement, shows people their work matters, and encourages consistent performance.

Why Money Isn’t Enough

Sure, bonuses and perks are nice, and who doesn’t love a little extra cash? But while monetary rewards have their place, they aren’t a long-term motivator. Studies show that what truly sustains engagement is feeling valued and connected. And the best way to cultivate that is through consistent, thoughtful recognition.

Making Recognition Meaningful: Tips for Leaders

Recognition needs to be more than just a pat on the back. To have a lasting impact, it should be timely, specific, and personal. Here’s how you can make it a meaningful part of your leadership style:

Acknowledge Achievements Regularly

Celebrate Milestones: Recognize both big and small achievements during team meetings. Share the accomplishment, why it matters, and how it positively impacts the team or organization.
Write Personal Notes: A handwritten note recognizing someone’s hard work can leave a lasting impression. Make it specific—acknowledge a project well done or a particular quality you admire.
Highlight Achievements on Company Platforms: If appropriate, feature employee successes on internal newsletters, company emails, or social media. Public recognition builds confidence and a sense of pride.
Send a Video Message: For a unique touch, record a short video acknowledging someone’s contributions. It’s more personal than an email and shows genuine effort and appreciation.

Celebrate Personal Milestones

Recognize work anniversaries, birthdays, or other personal milestones with a small gift or card. It shows you see employees as individuals, not just team members.

Flexible Rewards and Perks

Offer Flexible Hours: Sometimes, an afternoon off or the freedom to adjust hours is worth more than cash. Consider a bonus day off as a reward for consistent performance or going above and beyond.
Add a Vacation Day: Giving an extra vacation day can be one of the most appreciated gestures. It’s a simple but meaningful way to thank someone for their hard work.

Invest in Their Growth

Development Opportunities: Support employees’ professional growth by providing access to courses, certifications, or industry conferences. Development is not just an investment in their career but also a sign that you believe in their potential.
Personal Learning Funds: Offer a stipend toward one class or workshop of their choice. This not only benefits them but can bring new skills and knowledge back to the team.

Create a Gratitude Board

Encourage peer-to-peer recognition by creating a physical or virtual gratitude board where team members can leave anonymous or signed notes of appreciation for each other. This builds a culture of mutual respect and appreciation.

Recognition Is About Connection

Ultimately, recognition is about more than just saying “thank you.” It’s about creating a culture where people feel connected, valued, and inspired. Tailoring recognition to each individual’s personality and preferences shows them you genuinely value them as an essential part of the team. And as a leader, your attention to these details can foster a supportive, committed, and engaged workplace.

Ready to Boost Your Team’s Morale? Start Recognizing.

In the end, effective recognition isn’t about grand gestures; it’s about being consistent, intentional, and specific. Recognition shows people their work has meaning, and it builds trust and commitment. So, before your next team meeting or one-on-one, think about who on your team deserves to be acknowledged. Then, go ahead and give that well-deserved recognition. A simple thank-you can go a long way, but a thoughtful, timely recognition? That’s priceless.

If you enjoyed this blog post, here are some other resources you might enjoy:

My book, "Dare To Own You: Taking Your Authenticity and Dreams Into Your Next Chapter": The winner of two Feathered Quill Book awards, and an Book Excellence award, and recommended by Forbes in 2022 as “a teaching memoir”.
My podcast, the "Live Your Best Life with Liz Brunner" podcast: An award-winning and internationally streamed show that highlights powerful stories of re-creation and reinvention from guests who have taken their life experiences, and used that knowledge to create their “next chapters” and live their best lives.
My work as a keynote speaker, executive coach and communication expert. You can read more about more of my services here.

Interested in Taking Yourself or Your Executive Team to the Next Level?

Liz Brunner 10/16/24 Liz Brunner 10/16/24

Overcoming Limiting Beliefs: 5 Proven Strategies for Personal and Professional Growth

…They can undermine our confidence, strain our relationships, and diminish our overall well-being. And before we know it, they become a self-fulfilling prophecy…

Have you ever said any of these statements?

“I’m not smart enough!”
“I’m too old to make a change!”
I’ll never be able to do that!”
“I don’t have the right experience.”
“I’m not ready!”

If any of these sound familiar, you’ve encountered what are known as limiting beliefs. These are the internal narratives that are sometimes so deeply ingrained that we may not even be conscious of them. They potentially create invisible barriers to our growth, progress and ability to seize opportunities—both professionally and personally. We feel stuck, but we don’t know why, nor how to fix it.

The challenge is that these beliefs often feel so real that we start to treat them as facts. Yet, in reality, they’re just stories—stories based on assumptions, past experiences, or societal conditioning, not objective truth. They can undermine our confidence, strain our relationships, and diminish our overall well-being. And before we know it, they become a self-fulfilling prophecy.

The impact of limiting beliefs is more profound than many realize. In fact, research from the National Science Foundation shows that we have between 12,000 to 60,000 thoughts per day, with 80% of those being negative, and up to 95% of them being repetitive. This means that for most people, limiting beliefs—whether we’re conscious of them or not—are playing a significant role in our daily decision-making, influencing everything from our careers to our relationships and overall well-being. But there are steps we can take to comfortably challenge these beliefs with compassion to move ourselves forward:

Step 1: Identify Your Limiting Beliefs

The first step to overcoming limiting beliefs is recognizing them. Notice any recurring thoughts or phrases that emerge, especially when you’re about to take a risk or try something new. I recommend keeping a journal to track these thoughts. Writing them down makes them tangible and easier to address. For years, I carried the belief that I wasn’t smart enough to run my own business. It wasn’t until I started questioning that belief that I was able to move forward, and now I’m proud to be celebrating more than a decade as CEO and Founder of my own company, Brunner Communications.

Step 2: Challenge Those Beliefs

Once you’ve identified a limiting belief, it’s time to challenge it. High achievers thrive on evidence, so ask yourself:

What concrete proof do I have that this belief is true?
Is there evidence to the contrary?

Often, these beliefs are rooted in outdated information or misconceptions. By challenging their validity, you begin to break down their power.

Step 3: Rewire Your Thinking

Changing the narrative takes time, but it’s essential for personal and professional growth. Techniques like visualization and affirmations are effective tools for reprogramming the mind. When practiced consistently, they can reshape your internal dialogue, making room for healthier, more empowering beliefs. So too is surrounding yourself with people who uplift and challenge you in meaningful ways, those who believe in your potential, even when you don’t. Sometimes, it’s also helpful to have the assistance of a professional therapist or life coach to work with you on this process.

Step 4: Take Incremental Action

Success comes through action. Start by setting small, achievable goals that directly challenge your limiting beliefs. With each success, you’ll build confidence and create a positive feedback loop. In my book Dare to Own You, I offer proven strategies for building self-assurance and self-confidence through these incremental wins. The key is consistency—small, deliberate steps forward will add up over time.

Step 5: Practice Patience and Self-Compassion

Lastly, recognize that dismantling limiting beliefs is a process. It requires patience, persistence, and, most importantly, self-compassion. High performers are often hard on themselves, but overcoming limiting beliefs calls for a balance of rigor and grace.

I encourage you to reflect on the limiting beliefs that may be affecting your growth. What are they, and how are you actively working to overcome them? Feel free to connect with me and share your journey. I would love to hear how you’re breaking through your barriers. Remember, you have the power to rewrite your story. You are capable. You are enough. And you are ready. The time to act is now.

If you enjoyed this blog post, here are some other resources you might enjoy:

My book, "Dare To Own You: Taking Your Authenticity and Dreams Into Your Next Chapter": The winner of two Feathered Quill Book awards, and an Book Excellence award, and recommended by Forbes in 2022 as “a teaching memoir”.
My podcast, the "Live Your Best Life with Liz Brunner" podcast: An award-winning and internationally streamed show that highlights powerful stories of re-creation and reinvention from guests who have taken their life experiences, and used that knowledge to create their “next chapters” and live their best lives.
My work as a keynote speaker, executive coach and communication expert. You can read more about more of my services here.

Interested in Taking Yourself or Your Executive Team to the Next Level?

Liz Brunner 9/3/24 Liz Brunner 9/3/24

Why Prioritizing People Over Profits Leads to Long-Term Business Success

If you’re a high-performing executive or professional, you already know It’s easy to get caught up in the numbers; revenues, profits, margins, and growth rates...

If you’re a high-performing executive or professional, you already know It’s easy to get caught up in the numbers; revenues, profits, margins, and growth rates. While these metrics are undeniably important, there’s a growing recognition that focusing solely on the bottom line can lead to short-sighted decisions that may harm long-term success. The secret to sustainable growth and enduring success lies in a simple yet profound principle: putting people over profits.

The Reverend Dr. Robert Schuller wisely once said, “At the bottom line of business, there are no numbers, only people.” When I first read that quote, it resonated deeply because I believe the fundamental truth is that businesses are ultimately about people and relationships, whether they are employees, customers, or stakeholders. While the numbers are important and may provide a snapshot of where a business stands, they don’t tell the full story. The true measure of a successful business lies in how it treats its people—because, in the end, it's the people who drive the numbers.

When leaders prioritize people, they are not just investing in their workforce; they are investing in the future of their business. This perspective shifts the focus from short-term gains to long-term value creation. The result? A stronger, more resilient organization that is better equipped to navigate challenges and capitalize on opportunities. While the human elements of any business have always been important, it’s even more crucial today given our rapidly changing world, and here’s why:

Value well-being: Employees’ motivation and satisfaction directly impact productivity and the quality of work. A business that values and invests in its people often sees better performance and lower turnover, leading to long-term success. Millennials and Gen Z generations prioritize work-life balance, purpose, and meaningful work over traditional career paths. They are drawn to companies that value their well-being, offer opportunities for growth, and contribute positively to society.
Technological advancements: Technology is constantly evolving, whether it’s AI, automation or digital communication. Many routine tasks are becoming automated, and while it may boost efficiency, it makes the human connection even more valuable. Machines can not replicate creativity, empathy, and critical thinking. Businesses still need to connect with employees and customers with authenticity, responsiveness and a commitment to human values.
Client and customer experience: Strong relationships between a company and its customers, employees, and partners comes from open, honest and effective communication. Today’s savvy consumers expect more personalized and responsive communication from businesses. Whether through social media, email, or customer service channels, companies must engage with their clients and customers in a way that feels personal and authentic to build long-term relationships. When partnerships are built on trust, communication and mutual respect, it fosters repeat business and growth.
Ethics and corporate responsibility: Beyond profit, businesses are increasingly held accountable for their impact on society and contributions to the community. Businesses that operate with integrity and transparency—and communicate that commitment—build trust and are considered more forward-thinking, thus gaining the support of socially conscious consumers and employees.
Diversity and inclusion: It goes without saying that a diverse workforce brings a variety of perspectives, ideas, and solutions, but it also can have a positive impact on the bottom line by driving innovation, improving decision-making, enhancing employee engagement, and expanding market reach. This focus on people not only improves employee satisfaction, but also aligns with the growing emphasis on corporate social responsibility.

Leadership plays a critical role in shaping the culture and direction of an organization. According to a study by Gallup, companies with highly engaged employees outperform their peers by 147% in earnings per share. This staggering figure underscores the financial impact of prioritizing employee engagement and well-being. In addition, research from Deloitte shows that organizations with a strong sense of purpose and commitment to their people experience a 30% higher level of innovation and a 40% higher level of workforce retention.

Furthermore, in times of crisis, businesses that have prioritized people over profits are often better positioned to weather the storm. Employees who feel genuinely cared for are more likely to go the extra mile during tough times. Customers, too, are more loyal to companies that demonstrate empathy and social responsibility. This kind of loyalty and commitment can be a game-changer, turning potential setbacks into opportunities for growth. While profits are a necessary part of running a business, they should not be the sole focus. When leaders lead with empathy, integrity, and a genuine concern for their people, this creates a foundation for sustainable success and sets the stage for a win-win scenario.

Remember, at the bottom line, it’s not just about the numbers—it’s about the people who make those numbers possible. Prioritize them, invest in them, and watch your business flourish.

If you enjoyed this blog post, here are some other resources you might enjoy:

My book, "Dare To Own You: Taking Your Authenticity and Dreams Into Your Next Chapter": The winner of two Feathered Quill Book awards, and an Book Excellence award, and recommended by Forbes in 2022 as “a teaching memoir”.
My podcast, the "Live Your Best Life with Liz Brunner" podcast: An award-winning and internationally streamed show that highlights powerful stories of re-creation and reinvention from guests who have taken their life experiences, and used that knowledge to create their “next chapters” and live their best lives.
My work as a keynote speaker, executive coach and communication expert. You can read more about more of my services here.

Interested in Taking Yourself or Your Executive Team to the Next Level?

Liz Brunner 7/3/24 Liz Brunner 7/3/24

Elevator Pitch or Elevator “Connection”?

…Are you really communicating your value? Are you differentiating yourself from the competition?

When someone asks: “What do you do?” How do you answer the question? If you’re like many people, you probably say your title and where you work, but often your title doesn’t really say who you are nor what you do. If you say you’re an accountant, work at an investment firm or a tech company, people will have an idea of what you do, but are you really communicating your value? Are you differentiating yourself from the competition? Answering with your title and company doesn’t really help them get to know you, nor whether or not they want to forge a relationship with you.

The next time you find yourself at a conference or networking event, standing next to the exact person you wanted to talk to, but you only have only a few moments to start a conversation, you can be ready to introduce yourself, start that conversation, begin to build a relationship, that connection, communicate your brand and value, and define what makes you different, naturally and concisely.

An authentic elevator pitch—or as I like to call it, an elevator “connection”—is important. I call it a connection because that is the goal; having a response that elicits engagement, a connection with someone, and fosters more than just an exchange of business cards. It should convey your value and brand, key differentiators, and competencies in a way that captures interest and leaves a lasting positive impression. It is not a sales pitch, but rather an opportunity to develop new relationships, attract resources, and communicate with confidence who you are and what you do.Your well-crafted elevator connection will help you know what to say in the moment, especially if you only have a short amount of time to catch someone’s attention.

Here are the elements of a good elevator connection. It’s about:

Who you are…
What you do…
What makes you unique, your specialty, your passion…
How you help solve problems
In 20-30 seconds without using your title
Here are some real-life examples I share in my Elevator Connection Workshops:
A principal at a real estate company: “For four-decades, I’ve been helping people make money and solve their real estate challenges.”
A PR consultant: “I specialize in creating customized marketing campaigns that increase brand awareness and drive sales.”

Own your story. Your elevator connection is not something that’s memorized, but rather that feels natural, brings the essence of who you are to life, and creates an opportunity to expand on the conversation. It allows your personality to shine through. Be authentic, be flexible and be aware of your audience, the context and their reaction. An elevator connection is not just for someone looking for a job. It’s essential throughout your career journey. Mine has changed several times over the years as I’ve evolved. As tech entrepreneur Jeff Pulver once said, "You never know if the next person you meet will change your life." Be ready!

If you enjoyed this blog post, here are some other resources you might enjoy:

My book, "Dare To Own You: Taking Your Authenticity and Dreams Into Your Next Chapter": The winner of two Feathered Quill Book awards, and an Book Excellence award, and recommended by Forbes in 2022 as “a teaching memoir”.
My podcast, the "Live Your Best Life with Liz Brunner" podcast: An award-winning and internationally streamed show that highlights powerful stories of re-creation and reinvention from guests who have taken their life experiences, and used that knowledge to create their “next chapters” and live their best lives.
My work as a keynote speaker, executive coach and communication expert. You can read more about more of my services here.

Interested in Taking Yourself or Your Executive Team to the Next Level?

Liz Brunner 6/12/24 Liz Brunner 6/12/24

Boost Productivity with the Power of Play

If you’re juggling a demanding work schedule, personal responsibilities, and the never-ending quest for self-improvement, amidst this whirlwind of productivity, one crucial element often gets overlooked: play. Play—the seemingly trivial activity we associate with children—is not just a luxury, but a necessity for adults, particularly those striving for peak performance.

When was the last time you took time out to play? As kids, we often play games of hide and seek, “let’s pretend” or build sand castles on the beach. But somewhere on the way to adulthood, we lose our sense of play. John O’Leary, suggests children play naturally, but as we get older, because we want approval and want to fit it, “We strive not to be curious, but to be right.”

John’s comments are spot on, but there are other reasons too. As adults, we tend to let go of the kid in us for so many reasons; the responsibilities and priorities of life get in the way, or the social expectations that we feel may exist, or the fear of embarrassment can inhibit that playful side of ourselves. Play is not just for children; it's essential for adults too. It’s a fundamental aspect of human development that contributes to our emotional well-being and overall quality of life. And just as we prioritize other healthy habits like diet and exercise, it’s important to add play into our daily or weekly routine. Here are some other reasons you can, and should, add more play into your life (even if you’re busy):

Research consistently underscores the importance of play for adults

Linking it to a multitude of cognitive, emotional, and physical benefits. A study published in the American Journal of Play highlights that engaging in playful activities can enhance problem-solving skills, creativity, and adaptability—key traits for any successful professional. Moreover, play has been shown to reduce stress and improve mental well-being, both of which are critical for maintaining high levels of performance over time.

The role of play in stress reduction

For high-performing professionals, stress is a constant companion. The American Psychological Association notes that chronic stress can lead to burnout, diminished productivity, and a host of health issues. Incorporating play into daily routines can be a powerful antidote. Playful activities trigger the release of endorphins, the body's natural feel-good chemicals, which can enhance mood and provide a sense of well-being. This biochemical response helps mitigate the effects of stress, making us more resilient in the face of challenges. Renowned child therapist Gordon Neufeld says playfulness is so good for the brain that it is almost an equivalent to rest. “Play allows for maximum neural plasticity and maximum restoration without having to be asleep.” I learned about Neufeld’s work from another podcast guest of mine, Sophie Grégoire Trudeau, in her new book, Closer Together: Knowing Ourselves, Love Each Other. She shares a story of Neufeld being called upon on how to help the children in Ukraine with so many bombs falling around them. He told them to shove the school curriculum out the window and allow the children to play without any structure because even when they were hearing the noises of the war in their background, they still felt safe because they were playing, because that sends a signal to their brains that they were okay.

Enhance your connections

In addition to individual benefits, play also enhances social bonds. Engaging in playful activities with colleagues can improve teamwork, communication, and collaboration. A study by the University of Michigan found that teams that played together were more cohesive and performed better on tasks requiring collective effort. These findings suggest that incorporating play into corporate culture can not only enhance individual performance but also strengthen team dynamics.

Practical Ways to Integrate Play into Your Life

Schedule Playtime: Just as you schedule meetings and workouts, carve out time for play. Whether it's a game of tennis, a board game with family, or a playful walk with your dog, ensure you allocate time for activities that bring joy.
Incorporate Play into Work: Encourage playful activities in the workplace. This could be through team-building exercises, brainstorming sessions that include games, or even creating a playful environment with stress-relief toys.
Rediscover Hobbies: Reconnect with hobbies or activities you enjoyed as a child. Whether it's drawing, playing an instrument, or participating in sports, these activities can reignite your creativity and reduce stress.
Mindfulness and Play: Combine mindfulness practices with playful activities. Activities such as yoga, dancing, or even playful meditation can enhance both mental and physical well-being.
Incorporating play into your daily life is not a frivolous indulgence. It enhances your overall quality of life, cultivating more happiness, creativity and connection. For a more productive, emotionally well and higher quality of life, I invite you to make time let the kid out in you!

Interested in Taking Yourself or Your Executive Team to the Next Level?

Liz Brunner 5/14/24 Liz Brunner 5/14/24

Why Journaling is the Secret to Success (And How To Do It)

Did you know that you have access to one of the most powerful tools at your disposal for growth, self-discovery, well-being and increased success?

Did you know that you have access to one of the most powerful tools at your disposal for growth, self-discovery, well-being and increased success? According to Habitbetter, 77% of people who journal say it helps them with all of that and more, including understanding their values, beliefs, and feelings about their life. I’ve been journaling nearly every single day for decades and here are five reasons why I believe journaling works (backed up with data to prove it works):

Reflection: Over the past couple of decades, dozens of studies have shown that certain journaling practices can positively impact a variety of outcomes, including happiness, goal attainment, and even some aspects of physical health. When you write about your experiences, thoughts, and feelings, you can increase self-awareness. You may notice recurring patterns in emotions and behaviors allowing you to make positive changes in your life. (Reflection.App)
Clarify: Journaling can clarify your goals, aspirations, and dreams. By writing about what you want to achieve in life, and visualizing success, you can stimulate your subconscious mind, making it more likely that you'll take the necessary steps to turn your goals into reality. According to Inc., you are 42% more likely to achieve your goals if you write them down (Inc.com).
Problem-solving: Journaling can be a great tool for problem-solving. By writing about a problem or challenge you're facing, you can explore different perspectives and potential solutions by allowing your thoughts and ideas to flow more freely and releasing creativity (Shakatribeshop.com).
Values and beliefs: Writing about your experiences and reactions can shed light on your core values and beliefs. You might discover what truly matters to you, what motivates you, and what you aspire to achieve in life. In fact, studies show that time spent journaling about our deepest thoughts and feelings can even reduce the number of sick days we take off work (PositivePsychology.com).
Gratitude practice: By writing down things you're thankful for each day, you can train your brain to focus on the positive aspects of your life, leading to increased happiness and well-being.

So where to begin? First, set a timer for a brief period of time (20 minutes is a common practice) and start writing. It doesn’t have to be perfect prose. In fact, I recommend it be a stream of consciousness writing…whatever comes to your mind. In my book, Dare to Own You: Taking Your Authenticity and Dreams into your Next Chapter, I share some prompts to get you started, such as:

How am I feeling right now, and why?
What goals do I want to achieve and why are they important to me?
Which voice am I listening to, the inner voice, or the inner critic?
Name at least one thing for which you are grateful!

I recommend keeping your journal private, making the words you write for your eyes only. You have an opportunity to learn things about yourself that you may never have known otherwise and by doing so you are creating a safe container for those thoughts and feelings to be released without judgment.

And, two important notes: 1) It doesn’t matter whether you write out your thoughts by hand or type them into a gadget, just be consistent. And, 2) There is no right or wrong way to journal. It’s your personal experience that is unique to you.

Interested in Taking Yourself or Your Executive Team to the Next Level?

Liz Brunner 4/10/24 Liz Brunner 4/10/24

Rising Above Resilience Fatigue: Cultivating Inner Resilience for Lasting Well-being

Do you ever get tired of being resilient? Exhausted from trying to stay positive in difficult situations? You may even be asking, “When is it going to get easier?”

As much as I do believe it’s important to rise above tough times, to find resilience in the face of life’s difficulties (many of which may be out of our control) this really hit home for me recently. My mom faced some unexpected medical challenges and I found myself struggling to be resilient in order to be strong for her and to work with all of her doctors regarding her medical care. It was exhausting and overwhelming at times. There were even moments I felt defeated, worrying that I wasn’t doing enough to support her.

No matter who we are and the curveballs life throws at us, we can’t escape life’s difficulties. Facing challenges is part of being human. But here’s what I know to be true: Being resilient doesn’t mean you have to be strong all the time!

So what do you do when you don’t have the energy or you’re simply too tired to be resilient? Here are some strategies that will help you navigate through these feelings

Self-compassion: Be kind to yourself. Acknowledge that it's okay to feel tired and it doesn't diminish your strength or value as a person because you don’t feel like being resilient.
Develop a “coping skills toolbox:'' Coping is all about how we behave in difficult and stressful situations and no matter how terrible our circumstances might be, even if we have little or no control over what’s happening, we can still decide how we respond. Remind yourself of your ability to bounce back from difficult situations, the challenges you've overcome in the past and the strengths and coping skills you've developed along the way. Make a list, if you can, of positive coping strategies that have worked for you such as exercise, healthy eating, adequate sleep, and engaging in hobbies or activities you enjoy.
Set boundaries: If possible, say no to additional responsibilities or commitments. Also, allow yourself to step back from the situation and give yourself permission to take a break. Setting healthy boundaries can help alleviate some of the pressure and help you regain your energy to be resilient.
Seek professional help: It's okay to ask for help when you need it. Taking care of your mental and emotional well-being is essential, and sometimes that means acknowledging when you need support. So, if you're feeling constantly overwhelmed and unable to cope, consider seeking help from a therapist or counselor. They can provide you with tools and strategies to better manage stress and build resilience.

One of my mom’s favorite quotes is, “The goal of living is to be able to absorb all of the pain of life and lose none of the joy.” There’s no “quick fix” to absorbing the pain of life, nor easy solutions to avoid it entirely. Finding our resilience and building it back up again, no matter how tired we may be, is a gradual process that takes time and practice. With consistent practice, we can learn to cultivate a more adaptive, stronger, resilient mindset over time and learn how to give ourselves grace, even when things feel hard, and savor the joy when possible.

If you’re interested in learning more resilience coping strategies to stay calm, confident and even thrive in tough times, check out my course “Dare: To Rise Above Tough Times” on BrunnerAcademy.com.

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Liz Brunner 3/20/24 Liz Brunner 3/20/24

The Brunner Method for Practicing

Are you giving yourself the best chance at success? Whether it’s making a pitch, a presentation, or a speech, unless you are practicing, chances are the answer is no.

Are you giving yourself the best chance at success? Whether it’s making a pitch, a presentation, or a speech, unless you are practicing, chances are the answer is no. I hear the reasons all the time as to why someone may not practice; time constraints, discomfort of speaking in public and even the idea of practicing can induce anxiety. You might even think you know the material well enough or have sufficient speaking skills to succeed without rehearsal. Woody Allen once said, “80% of your success comes from just showing up.” I believe 80% of your success comes from preparation. And preparation includes practicing.

I’ve developed The Brunner Method for Practicing that incorporates my other concept, Liz’s 4 C’s, that will give you more confidence, help you to know your content well, have more clarity of your content, and help you deliver any message in a conversational way. By following these steps, you can unleash your potential in a way that’s based in both habit-forming best practice and human behavior:

First, schedule time to create your content.
Once you’ve designated that time and written your content, divide your completed message into three, four or five sections, depending on length and what makes sense from a content perspective.
Create a practice schedule based on how much time you have until you need to deliver your content.
Practice the last section out loud, first, by itself, and record yourself. (I’ll use four sections for this explanation.) Listen back to your recording for vocal variety, pacing, and volume. If you stumble over a word or phrase more than once, change it and eliminate the worry of stumbling over it when you are performing the speech live. Also, as you listen back to the recording, ask yourself if your content has forward motion, structure and flow.
The next day (or afternoon), practice section three by itself, record and listen to determine if it all sounds “good.” Once it feels comfortable, do sections three and four together, in chronological order. Then go on to section two, follow this same structure, and finally section one.
Depending on the length of each section, you may only need to spend 20-30-minutes doing each section, or less. You may also choose to simply work on one section and only one section for a couple of days if it is challenging. Your practice schedule may also be determined by how much time you have until the actual delivery of your speech. The point is: Do not go “top to bottom,” beginning to the end. (More on the reasoning and benefits of this below.)
Time yourself for each section, and eventually the entire speech, so you know how long your remarks are. Ensure that you're not rushing through important points or dragging on too long in order to keep your audience engaged.

The benefits of this methodology are:

There is a muscle memory that happens between your brain and your mouth when you practice out loud.
When you are finally delivering your message, from the beginning to the end, your energy stays high throughout your remarks because as you get to each next section, you’ve tricked your brain into thinking it’s a new speech because you practiced that section as its own entity. What often happens—if people practice out loud at all—is they usually go from the beginning to the end, but somewhere in the middle it begins to lose momentum. By practicing backwards you do not lose forward momentum.
If a particular section is not working, this is an opportunity to improve your storytelling, to possibly choose more effective words, eliminate any unnecessary information or jargon.
When you know your content, have clarity of your content, you will have more confidence and can deliver your remarks in a conversational way.

This is not about memorizing your remarks. As a professional keynote speaker, I’m not a big believer in memorization because if you forget something you thought you memorized, that can throw you off your game (see also: confidence). With the Brunner Method for Practicing, you are not learning your content by rote. And remember: the audience has NO idea what you were planning on saying, so to them, it’s always fresh.
To learn this methodology with support, inquire here about 1:1 coaching experiences, tailor-made to fit your goals.

Interested in Taking Yourself or Your Executive Team to the Next Level?

Liz Brunner 2/20/24 Liz Brunner 2/20/24

The Power of Authenticity for Business Leaders

For business leaders, embracing authenticity isn't just a trend; it's a strategic imperative in fostering trust, loyalty, and long-term success…

In a world inundated with marketing noise and corporate jargon, authenticity has emerged as the gold standard for successful leadership and brand building, both internally and externally. Teams thrive being unified by clear and aligned values. Consumers crave genuine connections, transparency, and sincerity from the companies they engage with. For business leaders, embracing authenticity isn't just a trend; it's a strategic imperative in fostering trust, loyalty, and long-term success.

But what does authenticity mean and what does it look like in today’s business environment? The practice of being genuine, transparent, and true to one's values, purpose, and identity, involves aligning actions, communications, and decisions with core beliefs and principles, rather than merely following trends or seeking short-term gains.

Here are five key aspects to build and establish authenticity for any kind of leader:

Transparent communication: Authentic businesses communicate openly and honestly with their stakeholders, including customers, investors, the public, and their employees. When businesses empower their teams to express their authentic selves, and encourage them to bring their whole selves to work, employees are 42% less likely to say they'll leave their job within a year. (Harvard Business Review) This kind of transparency builds trust and fosters stronger relationships that are built over time through genuine interactions, mutual respect and engagement.
Consistency: Authenticity requires consistency in behavior and messaging, between what businesses say and what they do, ensuring that their actions align with their stated values. In other words, leading with integrity and upholding ethical standards. Studies show that 86% of consumers value consistent authenticity and integrity when deciding what brands they like and support. (Stackla)
Purpose-driven: Authenticity goes beyond polished marketing campaigns. In fact, surveys indicate that the vast majority of consumers (91%) expect companies to operate responsibly to address social and environmental issues. (Cone Communications) When businesses are driven by a clear sense of purpose beyond profit-making, they prioritize creating value for society, whether through delivering high-quality products and services, contributing to social causes, or promoting sustainability. When a company demonstrates a commitment to sustainability, it can improve their reputation and brand image and positions them as a global citizen, making them a force for common good.
Adaptability: There’s no question that businesses should be adaptable and responsive to changing circumstances in order to stay relevant in the present, and thrive in the ever-changing future. Combining adaptability and authenticity can create a powerful competitive advantage for businesses, especially in times of crisis. When authentic leaders stay true to their core values, they are able to provide guidance, empathy, mitigate reputational risks and build trust with stakeholders. This sets the tone for collaboration and cooperation. With continued practice, adaptability can play out and provide a forward-thinking reputation for businesses, and drive sustainable growth and success.
Embracing vulnerability: Authentic leaders are not afraid to tell their story and to reveal who they are to others. They are willing to be open and vulnerable, acknowledging mistakes, admitting imperfections and learning from so-called “failures'' which can strengthen trust and credibility. As I often say, “Sometimes being imperfect is more perfect because you are being your best, authentic self.”

Authenticity isn't just a buzzword; it's a fundamental principle that underpins effective leadership. This is about prioritizing long-term sustainability over short-term gains. By embracing authenticity business leaders can foster trust, loyalty, and sustainable growth in an increasingly discerning and values-driven marketplace.

As we navigate the complexities of the business world, authenticity can be a guiding light, illuminating the path to genuine connections, meaningful relationships, and lasting success. To learn more about how I can help you and your team lead with authenticity in mind, visit my Contact page or drop me a line: info@lizbrunner.com

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Liz Brunner 1/23/24 Liz Brunner 1/23/24

“Out with the Old, In with the New”: Habits To Keep In Mind For the New Year

As we turn the corner and head into the new year, it’s almost an annual rite of passage to set resolutions. But instead of adding on to our “to do” lists, can you consider what you could abandon in a week or a month. What habits are not serving you well? What positive practices can you replace them with that will serve you well? Instead of overnight reform, what can you modify about your current practices that will make you a happier, more authentic being? Based on my work with clients, here are some of the old habits that I recommend evaluating and what positive changes you can make instead:

Old habit: Memorizing your presentations. In my philosophy, a presentation, or any remarks for that matter, do not need to be memorized verbatim. Do you need to know them well? Absolutely! Memorizing content doesn’t make you sound authentic and can sometimes result in a hyperfixation on details and the delivery is lost or your mind goes blank searching for an exact word or phrase.You may even freeze and then all the nerves kick in.

New habit: Learn your content well by using my “Brunner Methodology for Practicing.” Here’s how you can try it for yourself: Divide your remarks into reasonable length sections, (for example, maybe four sections). Practice section four first, out loud, record yourself, and only focus on that section, making adjustments, adding pauses for breath, a smile, etc.. Then do the same thing with #3, then #2, then #1. There are several reasons to practice this way; First, there's a muscle memory that is ignited between your brain and your mouth when you practice out loud. By practicing it backwards, and in sections, you know your content inside and out, and which sections need to be clarified to be more conversational. Also, your energy level stays high throughout your remarks because every time you get to a new section, your brain thinks you are back at the beginning because you practiced that section as its own entity. I promise you, this works.

Old habit: Being too serious, even with a serious topic. I work with a lot of people who have to deliver financial reports, earnings calls, or reports to a Board of Directors. While this is serious business, sometimes with grim or negative results, it doesn’t have to be boring and in fact, the more personable you can be, the more others will let their guard down, create connection and buy into whatever is being said.

New habit: Remember that everything is a story. Your presentations, meetings and financial reports all convey some kind of sequence of events that require undivided attention, so make sure you are using storytelling techniques. I love working with clients to help them learn how to craft their message so that they connect with their audience in a stronger way. For example, don’t just give the numbers, find a way to share what the story is behind those numbers, and why the audience should care about them. Delivering context with authenticity, warmth—and if it feels comfortable, injecting some humor—can make you memorable and your story more impactful.

Old habit: Not preparing! 80% of your success comes from preparation. Saying you’re too busy or don’t have time to prepare is an excuse, not a reason. If you are unprepared, think about how stressful it will be to look back and realize how much easier, and better, things could have gone, if you had taken the time to prepare. As I always like to say, “Preparation is more powerful than perfection.” If you don’t have a preparation strategy that works for you, it's simply because you haven’t found the right one.

New habit: Carve out time in your calendar—and not the day before—for whatever it is you need and want to do well. Create what I call “sacred time” on your calendar that no one can have access to but you, and use that time for whatever you need to work on; crafting the right message, fine tuning your presentations or reports and considerwhat questions you may be asked. Whatever it is, you will be more successful with planning and preparation and the experience will be more fulfilling.

What habits are you leaving behind in 2023? What updates will you be making in 2024? And remember, it’s never too late to start. Use these tips throughout the year to restart, audit your progress or revisit where you might need support.

Have you tried any of these tips? Need help in building these into your routine. I’m here to help.

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Liz Brunner 12/1/23 Liz Brunner 12/1/23

How To “Live Your Best Life” According To My 2023 Podcast Guests

This past year, my guests came from all walks of life;

professional athletes, cancer survivors, military veterans, distilling entrepreneurs and winemakers, chocolatiers, innkeepers, and a woman who started a movement of Good News around the world. No matter what industry, each of them has recreated their lives, risen above challenges and fears to write their next chapter…

Have you listened to my award winning podcast, “Live Your Best Life with Liz Brunner?” This past year, my guests came from all walks of life; professional athletes, cancer survivors, military veterans, distilling entrepreneurs and winemakers, chocolatiers, innkeepers, and a woman who started a movement of Good News around the world.

No matter what industry, each of them has recreated their lives, risen above challenges and fears to write their next chapter. Here are some of the lessons shared:

Be resilient: In life, there are often pivotal inflection points from burnout, to hitting rock bottom, grappling with poverty, or facing homelessness. When those moments happened, whatever they looked like, each of my guests discovered how fragile life can be and realized that if they truly wanted to change their life, they needed to be honest with themselves. That message was loud and clear with many guests, but Andrea Isabelle Lucas, founder of Barre & Soul, spoke to the heart of this message; “we must each take ownership of our life and where we are.” For many of my guests, including transformational life coach Pirie Jones Grossman, being resilient required doing the deep healing work in order to rise up from difficult circumstances.
Fight fear: Life is full of fear, especially when making any kind of change. My guest, motivational speaker Sterling Hawkins’ best advice: “When you are scared, you have to fight that fear. You have to make the commitment to move forward “no matter what.” Similarly, knitting enthusiast and founder of Sh*t that I Knit, Christina Pardy, fought her fears with the idea that, “In the end, the fear of regret of not making a change in your life may be bigger than the fear of failure.”
Keep dreaming: Too often we don’t give ourselves permission to dream or we are too afraid to follow dreams that seem too big, lofty or impossible to achieve. Suzy Welch, three-time best-selling author and a professor at the NYU Stern School of Business suggested: “We don’t need to edit our dreams. The world will do that for us.” And executive coach Tammy Gooler Loeb believes you have to “learn to trust your intuition” about those dreams and listen to that still small voice. It’s your internal compass, your own personal GPS.
Know “it’s never too late:” The average adult goes through 13-18 transitions in their lifetime. “What will you do with those ‘bonus years?’” Co-founder of the Modern Elder Academy Christine Sperber posed that question for all of us to consider and all of my guests have chosen to believe that it’s never too late to make the decision to change directions. Even if it feels as extreme as leaving the corporate world, changing professions entirely, or as former radio announcer Jack Lepiarz did, simply following his passion, and joining the circus.
Enjoy the journey: Gratitude and appreciation for the big wins and the small ones has played an important role in my guests enjoying the journey. With each passing year, their journeys now arc towards more authentic living by creating space for the things that matter. Former CEO, and now conscious growth strategist and coach Luke Iorio creates space and enjoys the journey by taking nature walks, and practicing meditation. For breast cancer survivor and fashion entrepreneur Gretta Monahan, her goal is to live in the present moment with daily gratitude. Through this, all of my guests share a passion for helping others change their lives so that they too can live their best life!

These are important lessons to learn from real people who have “been there,” harnessed the power of resilience, pushed through fear and learned how to live their best lives despite the temptation to give up big dreams or felt it may be “too late.” In the days and weeks to come, I hope you will enjoy the journey you are on to live your best life.

Get inspired for your next chapter by listening to these, and other stories, here.

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Liz Brunner 11/13/23 Liz Brunner 11/13/23

6 Things To Keep In Mind Before Planning Your Next Big Event

For years, I have had the distinct honor and pleasure of being a keynote speaker or emcee for a variety of organizations whether they be large corporations or charities. So, from my vantage point “on stage,” I have also seen firsthand what it takes to create a great event, whether it be a fundraising gala, an annual meeting soiree or a wedding. If you’re about to plan an event, here are some of the key things to consider when building an event to remember:

Know that a stellar event is more than just careful planning: Attention to detail, a timeline for milestones, and a focus on delivering on a goal is what will provide value and memories for the audience you are serving. What do you want our event to achieve, and (perhaps just as importantly), what do you want them to feel while there, and take away? Make sure your budget aligns with your goals and revisit those goals as often as necessary to ensure that every detail aligns to meet them.
Pick the “right date” so it doesn’t conflict with holidays and other major events: This can make such a difference when it comes to attendance. You’d be surprised how many planners haven’t checked the community social calendars. And if you choose a theme, make sure the venue matches the style and feeling you want to create. The best events are not always the most aesthetically ornate or impressive. In fact, what people remember most is the feeling they had when they were there.
Secure talented emcees, engaging speakers, presenters or entertainment that align with your event's theme and objectives: The involvement of your talent can greatly impact the event's success. Given my television career and as a keynote speaker, if things change rapidly, or there’s an emergency, I know how to “go with the flow.” Years ago, a man in my audience was having a heart attack, fell off his chair and fell to the floor. It was my job to keep everyone calm, and quiet, while paramedics attended to him. Thankfully, in the end, he was fine and it was an important lesson in poise and the power you have when commanding a room.
Identify sponsors and partners who can provide financial support, resources, or in-kind contributions to enhance the event should reflect your strategy and have the same values of the event: It’s also important they are aware of your promotional and marketing strategies and timelines, both on-line and off-line in order to reach your target audience so that they can participate and add value. The most authentic sponsorship opportunities have a mutual buy-in before, during and, in some cases, after the event. When everyone is on the same page about commitments and contributions, goals are met much more effectively.
Pay close attention to logistical details, including audio-visual equipment, seating arrangements, catering, transportation, registration check-in and event timing: Consider how you can use technology to your advantage using interactive tools like QR codes and freebies. This is about creating a positive and memorable attendee experience and also an impact that lasts beyond the event. As an emcee, part of my role is keeping the event engaging and moving along, but I’ve also found myself in the position of getting events back on track if someone goes “rogue.” No, you can’t control everything, but one thing event organizers do have control over is sticking to the event timeline outlined in the invitation as much as possible. If dinner is supposed to be at 7:00pm, serving them at 9:00pm is not only disrespectful to your guests, but it makes it tough on the venue staff.
Show gratitude: Just as important as creating that great experience is sharing highlights, thanking everyone for their participation, and gathering testimonials and insights. A single, hour-long program can have lasting impact for weeks, months or years to come when specific actions are taken to show appreciation, celebrate successes and understand opportunities for future planning.

Building a great event is a multifaceted process, but it’s well worth it if you have achieved your goals and your audience leaves feeling as if their time, and money, was well spent.

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Liz Brunner 11/12/23 Liz Brunner 11/12/23

The Space Between Connections: A Reflection

I recently attended a lovely “Connections Dinner” hosted by The Hollister Group where the energy was electric. All of the guests had been assigned a specific table, and once we sat down and began introducing ourselves, we noticed there was one empty chair at our table. We were wondering if someone had been unable to attend at the last minute only to discover that there was an empty chair at every table, a deliberate and intentional empty chair.

Between the appetizer and dinner course, our hosts finally let us in on their plan; they asked each of us to contemplate what that empty seat might symbolize and share our thoughts with our table-mates. It was a powerful conversation. Not surprisingly, and importantly, there were compelling viewpoints about inclusiveness, representation, and equity, and what organizations need to do to make sure there is a seat at the table for all. But also raised the sobering question of all, “If you do have a seat at the table, do you actually have a voice?”

Many of the reflections also revolved around lives lost following the mass shootings in Maine and the ongoing wars in Israel and Ukraine, as well as all the families who have lost loved ones who never returned home while serving to keep our country safe. There are far too many homes where there will be an empty seat, or seats, at the table, and not just here in America. But there was also one uplifting and hopeful thought; the idea of potential, of a brighter future, and the opportunity to make a difference and to be of service in this world.

Here in the U.S., we will celebrate Thanksgiving this month where many families and friends will gather together to celebrate this holiday. May we pause and remember who is not at the table, and why, and the potential impact of their absence, and may we also be thankful for all the blessings we do have.

What does that empty seat at the table mean to you?

Liz Brunner 10/13/23 Liz Brunner 10/13/23

What I’ve learned in the last 10 years…

Little did I know when I signed off the air 10-years ago today, October 17, 2013, that a decade later, I’d still be doing this.

Little did I know when I signed off the air 10-years ago today, October 17, 2013, that a decade later, I’d still be doing this. When I launched Brunner Communications, I wasn’t thinking about years down the road. (I was simply trying to figure out how to build a business from scratch!) Nor did I allow myself to contemplate possible failure. When you consider that 96% of small businesses fail within 10 years, the fact that I’m still here amazes even me. But, I have done the work, and am still doing the work. Being an entrepreneur is not for the faint of heart!

If you’ve read my book, Dare to Own You; Taking Your Authenticity and Dreams into Your Next Chapter, you already know, I never ever wanted to run my own business. This was never on my radar, but I’m so grateful that I did take that chance. And even more grateful for those who have supported me: clients, audiences that have heard me as their keynote speaker, podcast guests and listeners around the world, my team members, or all who follow me on social media.

This journey thus far has been incredibly empowering, and yet at times, it has been downright terrifying! I was fortunate to have early financial success, but there have been years when that was not the case. There were times when I was on such a fast moving treadmill, I didn’t know how I would keep up, let alone get off. There were chapters when things were shifting so much—or not at all—that I was fearful my business would not survive, especially during the pandemic. I’m not alone in that fear! Through it all, I’ve done my best to learn and grow. Here are a few of the lessons I’ve learned along the way:

Resilience and perseverance. These may be two of the most important traits any entrepreneur needs to cultivate. Perseverance requires commitment. I’m not one to give up easily, which has served me well throughout my entire professional life, but there will be times when obstacles seem insurmountable, or you may feel you’ve lost your “mojo,” for whatever reason. You must persevere. And, if and when something goes wrong—because it will—it may feel like a failure, but there is almost always a lesson to be learned. Failure is not the enemy. Not learning the lesson is the enemy. That’s when you need both resilience and perseverance.

Adapt and evolve. Goals are always shifting and they should change if you're going to compete in an ever-evolving business environment. Be willing to adapt and pivot, continually examine your goals and tweak them as you chase what can feel like a moving target at times. My Chief of Staff and I are constantly reviewing what’s working, what’s not, and prioritizing and strategizing the goals, both short term and long term.

Patience. It’s still something I work on daily. When I was a news anchor, I was used to a fast paced world where decisions were made in moments, but the corporate world runs on their own clock! There are often layers of checks and balances that need to happen before a decision can be made. I have to remind myself that sometimes the best things in life take time and patience. I met one of my favorite clients six years ago, but it was only this past summer when he was finally able to bring me in to work with his executive team. It was worth the wait. The engagement went very well.

Continuous learning. Be curious. Seek guidance. Be willing to ask for help, to ask for support. I knew I had the expertise, the experience and credibility to do what I was setting out to do, but when I started Brunner Communications, I wasn’t exactly sure how to put my service offerings together. I took every opportunity to learn from others in this space, asked questions, and at the same time, I had to learn to trust and believe in myself more. I often remind audiences and clients, “You know more than you think you know. Trust that.”

Celebrate the wins, big and small! For me, the “wins” are when my clients see their success, they see their growth and can feel it, or when an audience has found my keynote speech inspiring and motivating. But here’s the kicker– you may or may not receive validation from the outside world. Find value in who you are, what you’ve accomplished, and own all of it. And, pause. Take some time to appreciate and celebrate all that you have accomplished no matter how big or small. Too often we forget to do this. By pausing to appreciate your own personal success, you are building a strong foundation for future growth and success.

These lessons are not simply “one and done.” No, they are ongoing. I feel blessed to be able to use my gifts and talents in service to others, and seeing their progress is one of the best feelings in the world! During this past 10-years, I’ve worked with clients 1:1 and in workshops, launched an award winning podcast, started an on-line learning platform, BrunnerAcadmey.com, and written my first book that became a best-seller and won two awards from Feathered Quill. I am beyond grateful, but my journey is not over. As a journalist, I was telling other people’s stories. As a coach, I’m helping people create and share their stories, and now as an author and keynote speaker, I’m sharing my story. So, here’s to the next chapter!

Interested in Taking Yourself or Your Executive Team to the Next Level?

Vanessa Gatlin 9/14/23 Vanessa Gatlin 9/14/23

“We Need To Talk:” How To Handle Tough Conversations

This isn’t the first time this topic has come up with clients and as we collectively continue to move the dial on what it means to be a “leader.”

During a recent workshop with top-level executives, I was asked, “What were some of the best practices in handling tough conversations, even those that potentially might become contentious?” This isn’t the first time this topic has come up with clients and as we collectively continue to move the dial on what it means to be a “leader.” I suspect it won’t be the last. So, I want to share with you what I offer when this comes up:

Having tough conversations can be challenging, and requires courage, patience, and empathy, but it also comes down to how you communicate. In Steven Covey’s book, “The 7 Habits of Highly Successful People,” habit #5 is “Seek first to understand, then to be understood.” It’s the “seek first to understand” part that is most important. How do you communicate in a way that seeks to understand? It involves both verbal and non-verbal skills. Here are four best practices:

1) “Intentional listening:'' Also known as active listening, intentional listening is an important non-verbal skill. Let the speaker know that you hear them, and understand what they are sharing with you by validating their ideas, perspectives, and feelings. Showing empathy and creating a safe environment for the communication to continue—whether you agree or disagree with them at the moment— is a way to connect on a deeper level, ensuring that concerns are being acknowledged, even if they’re not reciprocated. This shows understanding and patience. Avoid interrupting or formulating responses in your mind while they are speaking. Most people, when acting as if they are listening, are often doing so with the intent to respond, not to understand. Every human being wants to feel as if they are seen and heard. Patience may also mean stepping away and revisiting the issue when all parties can be fully present and approach the conversation from a problem-solving perspective.

2) Do your best to stay calm and composed: As hard as it may be, especially if the person you are listening to is very angry, tense, or emotional, take a deep breath, regulate your emotions, speak with a calm voice, and respond thoughtfully rather than reacting impulsively. Do your best to keep the conversation focused on the issue at hand and avoid personal attacks. Treat the other person with respect and dignity, use “I” statements, and, when possible, be clear on the timeline of the next steps so that there are defined milestones toward a resolution or continuance of the conversation.

3) Ask open-ended questions to explore the other person's perspective: Encourage them to offer solutions or suggestions. Look for common ground and areas of agreement and when there are none, be clear about your boundaries or limitations. No one likes to hear “no” but sometimes it can help to create understanding when certain demands can not be met. The most clarifying question you can ask, even if subconsciously, is “Why?” To understand someone’s motivations, fears and perspective is to understand them as a whole person.

4) If possible, be open to compromise: Consider different viewpoints, aim for a resolution that respects both parties needs and concerns, and if a compromise is not possible, have the courage to be as transparent as you can with why compromise is not an option.

Having tough conversations is a part of business in almost any industry. It's important to approach them with a genuine intention to understand, and resolve conflicts. When you seek first to understand, and handle tough conversations thoughtfully, you are demonstrating leadership, both for yourself and your team or organization, and are far more likely to achieve a positive outcome, more often than not.

Still need support in navigating tough conversations? Our expert-level communications team would love to help in providing customized options with 1:1 or group coaching sessions. Email us at info@lizbrunner.comto begin exploring your next chapter in leadership and team-building.

Interested in Taking Yourself or Your Executive Team to the Next Level?

Vanessa Gatlin 8/14/23 Vanessa Gatlin 8/14/23

7 Questions To Ask To Sell Anything (Including Yourself!)

Are you asking the right questions?

Have you ever wondered what the difference is between a high-performing salesperson and an average salesperson? It’s a mistake to think it’s simply luck. There are a number of factors that lead to success: mastering a combination of skills and asking yourself key questions, especially if you are selling a service as opposed to a product. When selling a service, it’s not always easy to explain features and benefits because it’s intangible. A prospect can’t see it which means YOU are the product. You are selling yourself as much as you are selling the services you offer. Here are seven questions and strategies that will help you come out a winner:

#1: Have you done your homework? Whether you’re selling a product or a service, it goes without saying that you must know the features and benefits of all of your offerings. But, don’t forget to research your leads and get to know your prospects. I work with clients all the time who barely spend any time researching their potential clients. It is a missed opportunity in the sales process. Without some of that prep work, you may not know what your prospect’s pain points are and therefore lack some understanding of how to create and/or add value for them.

#2: Are you actively listening? This is a skill that is often underrated. Being a good listener is being a good communicator. Those who have mastered the art of listening are often the ones who are the most successful in business. Contrary to what we are taught, the best listeners don’t listen only to respond. Instead, the power of listening can be used to mirror statements and concerns, address them fully, and put people at ease.

#3: Do you know how to clearly differentiate yourself? This comes down to the message you share and the emotion the potential client “feels” about what you say. The poet Maya Angelou once said, “People will forget what you said. People will forget what you did, but they will never forget how you made them feel.” Using storytelling, you can create connection and paint a picture that offers the prospect the opportunity to see, and “feel,” how your services will benefit them, and enhance their life. Storytelling is a also great way to show results.

#4: Am I focusing on building a relationship? Selling a service is about selling yourself which comes down to trust and building relationships. Authentic connections are made when you can find common ground and offer a real solution when you genuinely care about your prospect or their challenges. It’s about wanting to make a difference and meeting people where they are. According to Tim Hurson and Tim Dunne (from their book “Never Be Closing”), “the best kind of selling emerges naturally from your genuine interest in the person you’re working with and your sincere desire to be of use.” The stronger the relationship and connection, the more you can create and personalize your pitch.

#5: Am I willing to play the “long game?” You must have patience and persevere. Research suggests that only 2% of sales occur at a first meeting, and for the best chance of success, it may take at least five attempts. About 80% of sales occur only after at least five attempts. If at first you don’t succeed, go back, make notes of what you can do differently, understand if it was a budgetary concern, timing, or a situation that resulted in an undesirable outcome, and try again. Failure, while not always a negative, is proof that you are trying.

#6: Am I confident in my communication skills? Learning to sell with confidence and communicate effectively are two of the most important skills you can master. Persevering in sales requires maintaining self-confidence, and being able to communicate the benefits of your services clearly, and concisely, and how it will meet your client’s needs. Working with a coach can help you with both.

#7: Am I continuously learning? And finally, stay open to learning new techniques, refining your communication skills, and adapting to changing market dynamics. When you learn skills and techniques to build your confidence, selling services—and yourself—will come more naturally and easily, having an enormous impact on your career, your performance, your ability to network, and beyond.

Becoming a great salesperson is an ongoing journey. It requires dedication, self-awareness, and a commitment to delivering value to your customers, and isn’t that the bottom line? Good luck!

Interested in Taking Yourself or Your Executive Team to the Next Level?

Vanessa Gatlin 7/17/23 Vanessa Gatlin 7/17/23

5 Ways To Productively Enjoy Time Off

Because rest is part of the work too.

I don’t know about you, but it feels like summer is quickly zipping by with little time left to make the most of it, let alone take a vacation. What I have found interesting—and also think is fantastic—is how many companies have been encouraging, and almost requiring, time off, and not only around the holidays.

Two-years ago, HubSpot introduced a Global Week of Rest as a long term plan to reduce burnout. This year, the 4th of July fell on a Tuesday, but most of HubSpot’s employees had the entire week off. Deloitte, a professional services firm with more than 156K+ employees in the U-S alone, offered a company-wide, time-off policy for the first three-days of that same week. Neither of these are considered vacation days or PTO, Personal Time Off, but rather what’s being called “proactive rest.”

According to Gartner, a management consulting company, their 2023 work trends forecast suggests the best organizations are stepping up to usher in new perks and working models to help employees “maintain their emotional resilience and performance rather than offering rest as a recovery solution after both have plummeted.”

No matter when you take time off, the point is to take it! There are many benefits in doing so that impact your individual, physical, mental, and emotional well-being. Stepping away and dedicating time to rest and rejuvenate and focus on your well-being can significantly reduce stress levels. And there are so many other benefits too; it can improve your mood, increase positive emotions, enhance overall mental resilience, and increase productivity and creativity. And sometimes that proactive rest can also afford you the opportunity to learn something new. All of which can contribute to a sense of life fulfillment.

Even if your company doesn't offer “proactive rest,” it is important to find or create time to recharge before the full onslaught of fall activities, school or continuing education kicks into high gear. I happen to love summer and the warmth of the sunny days. Here are some suggestions for how to “proactively rest;”

Make a conscious effort to disconnect from work—your real job—as much as you can during whatever time you find or create for “proactive rest.” Turn off work-related notifications on your phone and avoid checking work-related platforms or emails. At the very least—if you must—allow yourself a brief period of time, only once a day, each day to check your email. It’s also important to set clear boundaries regarding your availability during time off. That may require an out-of-office auto-response or simply letting colleagues know you are unavailable.
Practice and prioritize self-care. Take time to relax, unwind, and engage in activities that bring you joy and help you to recharge such as reading, getting a massage, meditating, or simply enjoying the natural surroundings.
While it's sometimes good to have a plan, an itinerary, because it gives you something to look forward to, it’s also good to be flexible and open to spontaneity, to go with the flow and embrace the unexpected. Those unexpected opportunities can provide the best experiences.
Capture the special moments and memories by taking photos, or start a journal to document your experiences. Reflecting on these memories in the future will bring back the joy and nostalgia of the summer season.
Ease back into routine. As your time off comes to an end, give yourself some buffer time before returning to work or your regular routine. This will allow you to adjust and ease back into your responsibilities gradually, reducing the chances of post-vacation stress.

Remember, the key to enjoying the last days of summer is to be present, appreciate the beauty of this time of year, and create moments that will make lasting memories. Enjoy the warmth, sunshine, and freedom that summer brings before transitioning into the next season. Dare to own your well-deserved time off.

Interested in Taking Yourself or Your Executive Team to the Next Level?

Vanessa Gatlin 6/4/23 Vanessa Gatlin 6/4/23

4 Tips to Beat “Glossophobia”: What It Is & How To Overcome

Have you ever had to stand up in a company meeting, present a project, or even pitch a new client and freeze? You are not alone!

Have you ever had to stand up in a company meeting, present a project, or even pitch a new client and freeze? Guess what? You are not alone! In fact, more than 75% of the population has experienced some fear, or dread, around public speaking. Research has shown that the fear of public speaking outweighs the fear of snakes, heights, and even death! (University of Minnesota) It’s actually called “glossophobia,” and it can happen anywhere, at any time; in the workplace, in a job interview, in a classroom, or even at a party or networking event. You might be the most intelligent person with the most interesting things to say, but when you become the center of attention, all bets are off. Your voice starts to quiver, you can’t catch your breath, beads of perspiration start rolling down from your forehead, you start adding unnecessary filler words—the um’s, and ah’s that take up precious time—and panic may even set in.

The good news is that it is normal to be afraid and no matter where you are today with your ability and/or comfort to speak in public, everyone can get better at it. No one is born knowing how to speak effectively. It is a learned skill. Improving your skills as a public speaker will take you to new levels of success both personally and professionally. Having had a career as a journalist, keynote speaker, and executive communications coach, I believe that any communication, whether one-on-one, in a small group, on a stage, or even on a conference call, it’s all “public speaking.”

Being a good communicator is being a good public speaker. So, how can you get better at it? Incorporate a practice I titled “Liz’s 4 C’s,” Confidence, Content, Clarity, and Conversational.

Confidence: How do you become a confident public speaker? Preparation is key. Far too often, many people believe they can simply “wing it.” “80% of your success comes from preparation.” (Helpmates.com) Preparation is more powerful than perfection. Being prepared gives you confidence, which leads to command, and presence. This “it factor” is what helps to make you memorable. Even if your audience doesn’t remember every single word you say, to quote poet Maya Angelou, “...people will remember how you made them feel.”
(Your) Content: It’s the “story.” Everything is a story. Storytelling is a public speaker’s secret weapon, and putting your message together in the right way can make a huge difference in how you made people feel, and how your remarks are remembered. Consider what’s in the message for your audience. Are you sharing a story addressing what’s important to them? Why should they spend time listening to what you have to say? I ask my clients these questions all the time when they are preparing to speak on anything: a new strategy, their latest research, or a pitch for new business. Use real examples and interesting stories that will resonate with your audience. This is another way to make sure you are memorable for the right reasons.
Clarity of your content: What’s the story behind the numbers or research? That’s providing context which leads to clarity. Can everyone understand what you are saying? Too many speakers use too much industry jargon and not everyday language. Use simple language and shorter sentences. Not only will it be easier for you to deliver, but it will be much more interesting to your audience.
Conversational: Delivering your story (your content) in a conversational way is key. Use what I call “vocal variety:” What you say, how you say it, and how you sound saying it matters. When delivering your message, “vocal variety” means varying your tone, pitch, and pace to make your speech more engaging. Speak clearly and project your voice to ensure everyone can hear you. Pause for effect and allow the audience to absorb what you have said without the need to fill the silence.

And yes, you must also practice, practice, practice, rehearse, rehearse, rehearse, out loud. There’s a muscle memory that happens between your brain and your mouth when you practice out loud. I’ve developed a very specific methodology of practicing backward. I use it myself and my clients tell me it works for them too. Plus, record yourself. Are you using “Liz’s 4 C’s?” Do you sound confident? Do you have clarity of your content and are you delivering it in a conversational way? I know, it’s not easy sometimes to listen to ourselves, but it is a way to ensure that your message is on point in all ways.

Finally, if you typically get nervous, practice relaxation techniques. Deep breathing exercises can help you to find a way to channel that nervousness into enthusiasm and passion. Remind yourself of why your presentation matters to your audience.

Incorporating all of these public speaking techniques will help you learn to be a better communicator, a better public speaker and lessen those anxious “glossophobia” feelings.

We may not be as good as Winston Churchill or Eleanor Roosevelt, but neither should that be the goal. Communicate, connect, and engage your audience with authenticity, confidence, and command. That is how you will be remembered.

Interested in Taking Yourself or Your Executive Team to the Next Level?

Victoria Nyadjroh 4/3/23 Victoria Nyadjroh 4/3/23

Change Is In The Air

Change is in the air, and that got me thinking about the changes we all go through in life.

Change is in the air, and that got me thinking about the changes we all go through in life. Change is a constant in life, whether by choice or by circumstance. It can come in many different forms – physical, emotional, social, or even environmental. There may be changes in careers, relationships, or new dwelling places. As John Maxwell says, “Change is inevitable. Growth is optional.” That is a powerful statement.

While we can’t always control the changes that happen to us, we can control how we respond to them. And that’s where growth comes in, but growth is not guaranteed. It requires a conscious effort to learn from the experiences and challenges that life presents to us.

I believe it begins with first embracing change. Yes, it may be hard. It may be uncomfortable too, but it is also an opportunity to learn, grow, and become more resilient in the face of future changes.

Take time to reflect on the changes that have occurred in your life and how you have responded to them. Use that knowledge to move forward, to reassess your goals and priorities, or develop new skills that will help you navigate your new circumstances. It’s also important to have a support system in place. Don’t hesitate to reach out to friends, family, or a therapist for support and guidance.

Growth is a journey, not a destination. Be patient and compassionate with yourself. By reflecting on our experiences, and adapting to new circumstances, we can use change as an opportunity to grow and become better versions of ourselves.