Why Prioritizing People Over Profits Leads to Long-Term Business Success
If you’re a high-performing executive or professional, you already know It’s easy to get caught up in the numbers; revenues, profits, margins, and growth rates. While these metrics are undeniably important, there’s a growing recognition that focusing solely on the bottom line can lead to short-sighted decisions that may harm long-term success. The secret to sustainable growth and enduring success lies in a simple yet profound principle: putting people over profits.
The Reverend Dr. Robert Schuller wisely once said, “At the bottom line of business, there are no numbers, only people.” When I first read that quote, it resonated deeply because I believe the fundamental truth is that businesses are ultimately about people and relationships, whether they are employees, customers, or stakeholders. While the numbers are important and may provide a snapshot of where a business stands, they don’t tell the full story. The true measure of a successful business lies in how it treats its people—because, in the end, it's the people who drive the numbers.
When leaders prioritize people, they are not just investing in their workforce; they are investing in the future of their business. This perspective shifts the focus from short-term gains to long-term value creation. The result? A stronger, more resilient organization that is better equipped to navigate challenges and capitalize on opportunities. While the human elements of any business have always been important, it’s even more crucial today given our rapidly changing world, and here’s why:
Value well-being: Employees’ motivation and satisfaction directly impact productivity and the quality of work. A business that values and invests in its people often sees better performance and lower turnover, leading to long-term success. Millennials and Gen Z generations prioritize work-life balance, purpose, and meaningful work over traditional career paths. They are drawn to companies that value their well-being, offer opportunities for growth, and contribute positively to society.
Technological advancements: Technology is constantly evolving, whether it’s AI, automation or digital communication. Many routine tasks are becoming automated, and while it may boost efficiency, it makes the human connection even more valuable. Machines can not replicate creativity, empathy, and critical thinking. Businesses still need to connect with employees and customers with authenticity, responsiveness and a commitment to human values.
Client and customer experience: Strong relationships between a company and its customers, employees, and partners comes from open, honest and effective communication. Today’s savvy consumers expect more personalized and responsive communication from businesses. Whether through social media, email, or customer service channels, companies must engage with their clients and customers in a way that feels personal and authentic to build long-term relationships. When partnerships are built on trust, communication and mutual respect, it fosters repeat business and growth.
Ethics and corporate responsibility: Beyond profit, businesses are increasingly held accountable for their impact on society and contributions to the community. Businesses that operate with integrity and transparency—and communicate that commitment—build trust and are considered more forward-thinking, thus gaining the support of socially conscious consumers and employees.
Diversity and inclusion: It goes without saying that a diverse workforce brings a variety of perspectives, ideas, and solutions, but it also can have a positive impact on the bottom line by driving innovation, improving decision-making, enhancing employee engagement, and expanding market reach. This focus on people not only improves employee satisfaction, but also aligns with the growing emphasis on corporate social responsibility.
Leadership plays a critical role in shaping the culture and direction of an organization. According to a study by Gallup, companies with highly engaged employees outperform their peers by 147% in earnings per share. This staggering figure underscores the financial impact of prioritizing employee engagement and well-being. In addition, research from Deloitte shows that organizations with a strong sense of purpose and commitment to their people experience a 30% higher level of innovation and a 40% higher level of workforce retention.
Furthermore, in times of crisis, businesses that have prioritized people over profits are often better positioned to weather the storm. Employees who feel genuinely cared for are more likely to go the extra mile during tough times. Customers, too, are more loyal to companies that demonstrate empathy and social responsibility. This kind of loyalty and commitment can be a game-changer, turning potential setbacks into opportunities for growth. While profits are a necessary part of running a business, they should not be the sole focus. When leaders lead with empathy, integrity, and a genuine concern for their people, this creates a foundation for sustainable success and sets the stage for a win-win scenario.
Remember, at the bottom line, it’s not just about the numbers—it’s about the people who make those numbers possible. Prioritize them, invest in them, and watch your business flourish.
If you enjoyed this blog post, here are some other resources you might enjoy:
My book, "Dare To Own You: Taking Your Authenticity and Dreams Into Your Next Chapter": The winner of two Feathered Quill Book awards, and an Book Excellence award, and recommended by Forbes in 2022 as “a teaching memoir”.
My podcast, the "Live Your Best Life with Liz Brunner" podcast: An award-winning and internationally streamed show that highlights powerful stories of re-creation and reinvention from guests who have taken their life experiences, and used that knowledge to create their “next chapters” and live their best lives.
My work as a keynote speaker, executive coach and communication expert. You can read more about more of my services here.
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