“Unlocking Your IT Factor:” The Power of Intentional Transformation
We’ve all heard about the “IT Factor”—that magnetic quality that makes some people stand out in leadership, business, and life. But is it an exclusive trait, reserved only for a select few? Absolutely not. Your IT Factor is within you. It’s a powerful blend of confidence, authenticity, and presence that, when intentionally cultivated, can elevate your success, influence, and personal growth.
Transformation Is a Choice, Not a Coincidence
Many people believe they need to wait for the right moment to transform, but the truth is: transformation starts the moment you decide to take control of your journey. The IT Factor isn’t about luck or genetics—it’s about commitment, mindset, and taking consistent action toward refining your natural strengths.
By definition, transformation is the process of improving or becoming something greater. When you add intentionality—a deliberate and purpose-driven approach—you create a roadmap for elevating yourself to the next level in leadership, communication, and influence.
How to Unlock and Harness Your IT Factor
If you’re ready to take action, here are four key principles to guide your intentional transformation and cultivate your IT Factor:
1. Develop a Mindset of Growth & Resilience
Your mindset shapes your reality. If you believe in your ability to transform, you create space for it to happen. Your thoughts fuel your actions, and your actions determine your results. Start by reframing setbacks as learning experiences and challenges as opportunities to grow.
2. Clarify Your Vision & Act As If
What does the next-level version of you look like? Write it down. Visualize it. Studies show that your brain can’t distinguish between imagination and reality—so when you “act as if” your transformation is already happening, you’re programming yourself for success.
3. Commit to Intentional Daily Habits
Transformation doesn’t happen overnight. It’s a process of consistent, purposeful action. Some days will feel like leaps forward; others may feel like setbacks. The key is to keep going. Small, intentional habits—whether it’s refining your communication skills, practicing executive presence, or building confidence—compound over time to create massive change.
4. Embrace Discomfort & Take Bold Action
Growth happens outside your comfort zone. The most successful leaders and communicators lean into discomfort—whether it’s taking risks, making bold decisions, or putting themselves in challenging situations. Fear and self-doubt are natural, but they don’t have to hold you back.
Your IT Factor Is Waiting—Are You Ready?
Intentional transformation isn’t always easy, but it’s worth it. When you step into your IT Factor, you attract new opportunities, command presence, and gain unshakable confidence. More importantly, you align with your highest potential, breaking free from limiting beliefs and unlocking the success you’ve been striving for.
As I mentioned in a recent keynote, James Conant famously said, “Behold the turtle. He makes progress only when he sticks his neck out.”
The time is now to step forward, embrace change, and allow your IT Factor to shine.
If you enjoyed this blog post, here are some other resources you might enjoy:
My book, "Dare To Own You: Taking Your Authenticity and Dreams Into Your Next Chapter": The winner of two Feathered Quill Book awards, and an Book Excellence award, and recommended by Forbes in 2022 as “a teaching memoir”.
My podcast, the "Live Your Best Life with Liz Brunner" podcast: An award-winning and internationally streamed show that highlights powerful stories of re-creation and reinvention from guests who have taken their life experiences, and used that knowledge to create their “next chapters” and live their best lives.
My work as a keynote speaker, executive coach and communication expert. You can read more about more of my services here.
Interested in Taking Yourself or Your Executive Team to the Next Level?
Brunner Communications assists high-profile individuals and organizations in sharpening and developing top level business communication, executive presence, and public speaking skills. Our passionate team provides one-on-one executive business coaching, and runs specialized business workshops. Through customized training, clients learn the necessary skills to become great communicators and build a marketable reputation.