Practice the Three P’s; The Words That Have Guided My Business For Nine Years

Being an entrepreneur is not for the faint of heart. It’s one thing to have a vision, it’s another to actually implement it and make it a reality. If you are struggling as an entrepreneur or in taking your side-hustle full-time, there are three words that I have learned one must have to have any kind of success: passion, perseverance and patience. 

Little did I know when I signed off of my last newscast on October 17, 2013, that nine  years later, I would survive being an entrepreneur, through a pandemic and even grown and pivoted a few times. Has it been easy? Sometimes, but mostly no, it has not. But it has been worth it. Entrepreneurs are not born, they are made! 

It may not be what you want to hear, but there is no magic formula to creating success. According to the Small Business Administration, 66% of first-time businesses fail within the first ten years. Running your own business is not easy and there is no one-size fits all approach. However, if you implement the three P’s, which I believe are entwined and related, maybe you can avoid some of the growing pains of entrepreneurship.

Passion:

You were passionate about an idea to build a business, so remind yourself of that when the going gets tough. Be passionate about continuous learning. The ability to learn and grow is one of the most important skills to have in life, let alone in entrepreneurship. Even failure. As I wrote in my book, Dare to Own You: Taking Your Authenticity and Dreams into Your Next Chapter, I believe failure is not the enemy. Not learning the lessons is the enemy.

Continuous learning also requires not being afraid to ask for help and finding the right people who are just as passionate as you are, who are also vested in your business, and want to help you succeed. 

And, be passionate about becoming a better, more effective communicator so you can sell yourself, your ideas, services and your physical products.

Perseverance:

Starting a business involves risk and in order to persevere, it requires initiative, determination and action. Each day, take small consistent steps, whether developing your strategy, staying on course with your business plan, or pivoting, if required. Be willing to constantly evolve as you move down this path. 

I believe it also takes resilience. One must be willing to rise above the challenges, recover quickly and persevere.

Patience:

In 2020, the number of start-up businesses grew by 24%, from 3.5 million to 4.4 million. In large part due to the pandemic. And women-owned businesses are also soaring in the U.S. How many of them will survive is still yet to be determined, and that is where patience comes in.

As Jeff Bezos once said, “All overnight success takes about 10 years.” May that be reassuring if you have not had the kind of success you are hoping for so far. Get comfortable with the concept that something of value takes time to come to fruition. 

We often want to see amazing results almost immediately, and if that doesn’t happen, we may lose some of that required passion and perseverance. But know this, there will be problems, maybe even delays, some of which will be out of your control. Establish realistic expectations, and be patient. And when you find your patience waning, remember your passion for why you started this business in the first place… and then persevere.

I’m grateful for the 3 P’s! I still have to remind myself of them nine years into my business, but I’m so glad I do because I continue to have amazing opportunities, working with incredibly talented people all around the globe. Here’s to the years ahead.

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Interested in Taking Yourself or Your Executive Team to the Next Level?

Brunner Communications assists high-profile individuals and organizations in sharpening and developing top-level business communication, executive presence, and public speaking skills. Our passionate team provides one-on-one executive business coaching and runs specialized business workshops. Through customized training, clients learn the necessary skills to become great communicators and build a marketable reputation.

Virtual Presence: Do you have it?

If I’ve heard it once, I’ve heard it a hundred times since the pandemic hit the world;  “I have zoom fatigue!”  Yes, there absolutely is such a thing.

Think about it;  when we used to go to the office, we’d move from our desks, to conference rooms, to client visits, to the snack lounge or any number of places over the course of a day.  There was some variety from “nine to five” more often than not.  Now, we sit in front of a computer screen, on video conference calls all day long, hour after hour after hour!  

Enter “Zoom fatigue.”

It takes so much more energy to connect with others, to engage an audience, to have “presence” in a virtual environment  Compounding upon that is the indefinite timeline during which we’ll continue to work in this way.

Why does it take so much more energy?  When you meet in person, you “feel” the energy of the people around you.  You can read their body language.  You can see if they are engaged with you and comprehending what you are saying.  For those who are used to being on a stage giving a presentation, you feed off of the energy you get from the audience.  Athletes know about this energy.  When there is a stadium filled with fans, that’s fuel for them.  The silent stadiums during the NFLs Week 1, however, may have felt more like practice than game day. 

In a similar way, when you are on a virtual call or webinar, as the speaker or presenter, you don’t feel the energy coming back at you.  Therefore, YOU have to create all of that energy by yourself,which often means you must give more – more energy, more passion, and better storytelling or messaging. You need to make “eye contact” with the camera. All of this to have “presence.”

How do you have eye contact virtually? You need to get comfortable looking into that tiny little camera lens at the top of your computer or into your external camera.  My years in television have given me more experience than most in doing this. Getting started, it may feel awkward, but it is the way to virtually look at your audience – to connect with them and to show confidence and presence.  Understandably, people tend to look at the faces on their computer screen, and not into the camera.  You want to see people’s faces when you speak to them, but in doing so, they do not feel as if you are looking at them and so you miss out on that connection. A helpful reminder? Put a post-it note with an arrow on your computer aimed at the camera.

Avoid using an iPad if you need to speak/present, unless you can add an external camera to the top.  With the iPad’s camera often to the left or right of the actual screen, making “eye contact” is extremely difficult. 

Over the past few months, I’ve been working with corporations who are transforming their annual in-person conferences to virtual events.They are finding that, in order to do it well, their teams need to learn new speaking skills.  As a communication coach, I’ve been teaching them tips and techniques to ensure each presenter has presence, is engaging, and keeps their audience’s attention throughout the event.  Looking into the camera lens is just one tip, but it’s often the most challenging, too.

Another tip:  make sure you have enough light on your face so people can read your facial expressions, which are a key component of communicating and showing presence, especially virtually.  The light should be in front of you, not behind you.  For more tips, take a look at this video conference guide.

More than likely, the virtual workplace will continue to dominate for quite some time and will certainly never disappear, even when the world begins to regain some normalcy.  So, now is the time to learn to do it well and to take your communication skills to the next level.  Communication coaching will build your presence virtually and in-person, so invest in your professional development today.

Brunner Communications assists high-profile individuals and organizations in developing powerful, meaningful, and desirable brand identities. Through customized virtual or in-person training, either one-on-one or in workshops/seminars, clients learn the necessary skills to become great communicators and to build marketable reputations. The firm provides ongoing consultative expertise to ensure reputations and performance skills are maintained.

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Interested in Taking Yourself or Your Executive Team to the Next Level?

Brunner Communications assists high-profile individuals and organizations in sharpening and developing top level business communication, executive presence, and public speaking skills. Our passionate team provides one-on-one executive business coaching, and runs specialized business workshops. Through customized training, clients learn the necessary skills to become great communicators and build a marketable reputation.